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Marketing trends and buzzwords every event planner should know

Updated: May 6, 2020


As Covid_19 pandemic spread from country to country, causing a total lock down. We would like to take this opportunity to thank all essential workers all around the world for being brave, relentless and hard working.

Most especially in the UK, all our National Health Service NHS and social care staff including but not limited to:

  • doctors, nurses, midwives, pharmacist, physiotherapist, paramedics, social workers, care workers, cooks, Biochemists, biological scientist, phlebotomist, GPs, cleaners, radiographers, receptionist, administrators, matrons, sisters, HCA, trainee and other frontline health and social care staff, including volunteers and unpaid carers

  • the support and specialist staff required to maintain the UK’s health and social care sector

  • those working as part of the health and social care supply chain, including producers and distributors of medicines, and medical and personal protective equipment

  • NHS Blood and Transplant frontline staff (blood donation staff, specialist nurses for organ donation, staff running therapeutic apheresis services in NHS hospitals)

  • those providing ancillary support to NHS workers (such as hotel accommodation for NHS staff)

  • personal care assistants


  • essential public services staff, including but not limited to:

  • prisons, probation, courts and tribunals staff, judiciary

  • religious staff

  • charities and workers delivering critical frontline services

  • those responsible for the management of the deceased

  • journalists and broadcasters covering coronavirus or providing public service broadcasting

  • public health and environmental staff, such as specialist community public health nursing


  • public safety and national security staff, including but not limited to:

  • police and support staff

  • Ministry of Defence civilians, contractors and armed forces personnel (those critical to the delivery of critical defence and national security outputs and critical to the response to the coronavirus pandemic), including defence medical staff

  • fire and rescue service employees (including support staff),

  • National Crime Agency staff, those maintaining border security, prison and probation staff and other national security roles, including those overseas

  • British Transport Police and the Maritime and Coastguard Agency


  • transport workers, including but not limited to:

  • those who keep the air, water, road and rail passenger and freight transport modes operating during the coronavirus response

  • those working on transport systems through which supply chains pass


  • education and childcare workers, including but not limited to:

  • support and teaching staff

  • social workers

  • specialist education professionals


  • critical personnel in the production and distribution of food, drink and essential goods, including but not limited to:

  • those involved in food production, processing, distribution, sale and delivery

  • those critical to the provision of other essential goods, such as medical supply chain and distribution workers, including community pharmacy and testing (such as PHE labs), and veterinary medicine

  • workers critical to the continuity of essential movement of goods


  • local and national government staff critical to the effective delivery of the coronavirus response, or delivering essential public services, such as the payment of benefits

  • public and environmental health staff, including in government agencies and arm’s length bodies

  • funeral industry workers

  • front line local authority staff and volunteers, including but not limited to:

  • those working with vulnerable children and adults, victims of domestic abuse, and the homeless and rough sleepers (and hotel staff supporting these groups)

  • voluntary sector organisations providing substance misuse treatment


  • utilities, communication and financial services staff, including but not limited to:

  • staff needed for essential financial services provision (including but not limited to workers in banks, building societies and financial market infrastructure)

  • the oil, gas, electricity and water sectors (including sewerage)

  • information technology and data infrastructure sector and primary industry supplies to continue during the coronavirus response

  • essential staff working in the civil nuclear, chemicals, telecommunications (including but not limited to network operations, field engineering, call centre staff, IT and data infrastructure, 999 and 111 essential services), postal services and delivery, payments providers and waste disposal sectors

Our thanks also goes out to you, why? For staying PUT! Working from home, looking out for your vulnerable neighbours, volunteering. Taking public health advice very seriously.

Not forgetting our elderly who miss their regular grocery run or exercise.

Of course people with special needs whose routine has been turned upside down.

This vote of thanks is incomplete without thanking our little ones who may not fully understand what's going on but "did good listening to their grown up"

THANKS! THANK YOU!! THANK YOU ALL SO VERY MUCH!!!


#marketing #events #trends #publicists

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